Small Business Saturday
Get out and support the places you love with the people you love on Nov 24. Small Business Saturday – a special day when we can show support as a nation for small business owners and communities – helps fuel the Shop Small movement and is the cornerstone of American Express Shop Small efforts.
There’s no place like home for the holidays! Enjoy the charm of West Reading’s independently-owned boutiques and restaurants with special holiday hours, in-store specials, and personalized service. From Small Business Saturday, quaint carriage rides to a festive 5k through town, we’ve got something to make your holiday season merry and bright! So make your list and check it twice, West Reading is nothing but nice! Every year we celebrate in the night air with music and warm wishes. However, the fun does not end there! Join us on Penn Avenue for your chance to meet Santa and Mrs. Clause and caroling in the streets of West Reading.
Craft Pretzel & Beer Fest
Celebrate the rich heritage of Berks County in the art of pretzel making while pairing it with tastings from the region’s best craft breweries.
Pretzel vendors and West Reading Restaurants featuring unique pretzel dishes will be set up on Penn Avenue from 11am-7pm.
Armed Forces Day Parade
The Berks County Armed Forces Day Parade, the oldest Armed Forces Day Parade in the Nation, has provided recognition for past and present members of our Armed Forces for 69 years. The 71st Parade will be held on Saturday, May 18, 2019 at 10:00 am.
The parade will consist of military units, bands, color guards, veterans groups, drill teams, floats and patriotic community organizations. The parade route begins at 8th & Penn Avenue turning right onto 3rd Avenue, right onto Spruce Street and ending at 7th Avenue.
Art on the Avenue
A spectacular annual celebration of the arts that will include a plein air competition this year. West Reading Art on the Avenue is a family-friendly festival featuring local and regional artists, superb shopping, live entertainment, wine tasting and plenty of great food!
Plein Air West Reading
West Reading Criterium
West Reading hosts the fast paced twilight criterium in front of all the Penn Ave taverns and eateries for a thrilling night out. Technical turns and undulating straightaways will test the strength, power, and speed of the top Men and Women as they race for the $10,000 prize purse for both professional fields.
Amateur racing will start off the night, followed by kids races and we hope a wheelie contest! We encourage everyone to grab food and drinks to cheer on the racers throughout the evening.