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Art on the Avenue Vendor Application

$15.00

The 25th annual Art on the Avenue is the premiere art and music festival in Berks County and draws over 15,000 visitors. Local and regional artists, musicians, and other talents are showcased throughout the day. Art on the Avenue is organized by the West Reading Community Revitalization Foundation (WRCRF) a non-profit 501c3 that is dedicated to the revitalization and growth of West Reading. We are currently accepting applications for artists, crafters, vendor and West Reading businesses. THIS IS A JURIED EVENT.

Time & Location

June 15, 2019 from 11:00am – 8:00pm
Penn Avenue in West Reading , Pennsylvania (400-700 blocks)

Festival Fees

Application Fee: A $15 application fee to be submitted with your application

Booth Fees: please note, any vendor selling both food and liquor must pay the liquor vendor fees

  • West Reading Business – Single Booth (10’x 10’) $100 – Double Booth (10’x 20’) $125.00
  • Non-West Reading Business – Single Booth (10’x 10’) $200 – Double Booth (10’x 20’) $250.00
  • Non-West Reading Food Vendor – Double Booth (10’x 20’) $300.00
  • Non-West Reading Liquor Vendor – Double Booth Sponsorship Included (10’x20’) $1,000.00
  • West Reading Food Vendor – Double Booth (10’x 20’) $250.00
  • West Reading Liquor Vendor – Double Booth (10’x 20’) $500.00
  • Berks County Non-Profit – Single Booth (10’x 10’) $100 – Double Booth (10’x 20’) $125.00
Important Dates

MAY 10th: Application Deadline
MAY 15th: All vendors be notified of their show status: accepted or not accepted.
MAY 15th Vendor packets are sent out including booth number, set-up information and festival details along with social media marketing materials.

Weighted tents are required for all vendors for Art on the Avenue (click here for details and requirements for weighted tents).

Please complete the application below:
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Please describe how you plan to use your booth. For example, do you intend to sell your product, hand out brochures, etc. Please note that music and food require special permission. Booth location and setup instructions will be sent prior to the event. Please bring everything for your display including your power source. Booths are assigned on a first come, first serve basis determined by the date and time payment is received. Requests are subject to availability and are not guaranteed.
Please describe how you plan to use your booth. For example, what type of food or beverage do you intend to sell. Please note that music and food require special permission. Booth location and setup instructions will be sent prior to the event. Please bring everything for your display including your power source. Booths are assigned on a first come, first serve basis determined by the date and time payment is received. Requests are subject to availability and are not guaranteed.
Registration fees for certain events are waived for active West Reading Business Association members. As a courtesy, non-profit groups are given discounted rates with a valid tax exemption ID. A booth is the size of a parking stall on Penn Ave.
The WRCRF will use the information provided to determine applicant eligibility and reserves the right at its sole discretion to accept or decline vendor participitation. Applicants will be notified of their acceptance or non-acceptance by March 22nd..

Description

Weighted Tents

We require all vendors to minimize the risk caused by canopies by following rules for canopy safety.

Canopy weights must be attached to vendor canopies at all times.

All vendors who erect canopies for Art on the Avenue are required to have their canopies sufficiently and safely anchored to the ground
from the time their canopy is put up to the time it is taken down. Any vendor who fails to properly anchor his or her canopy will not be allowed to sell at the Art on the Avenue unless that vendor chooses to take down and stow their canopy and sell without it.

Weights should be secured in a manner that does not
create its own safety hazard

  • Weights should not cause a tripping hazard
  • Weights should be tethered with lines that are clearly visible
  • Weights should have soft edges to avoid causing cuts and scrapes
  • Weights should be securely attached
  • Weights should be on the ground (NOT above people’s heads)